by Maximilian Bochenek
Should you sell items in a brick and mortar store or in an online shop? It's no longer possible to answer this question with a simple "either or" solution. Nowadays, many sellers opt to combine traditional stores with an e-commerce strategy. This not only provides their businesses with new opportunities, but also with new sources of revenue. Matthias Hell, e-commerce expert and author, analysed several big players in omni-channel and discovered what they all have in common. This article shows you the most important aspects for a successful omni-channel strategy.