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Some customers know exactly what they are looking for. Other shoppers may browse through categories in your online store and jump from one product to another. However, they all have one thing in common: they want the checkout process to be quick and easy once they have found what they are looking for. The term usability refers to a store's user-friendliness and to how efficiently, effectively and intuitively customers can use the store. We'll tell you what makes a store user-friendly and how you can put these qualities into practice.