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Oliver – just like you - was tired of manually creating invoices, packaging labels and other fulfilment documents. He felt like he spend most of his day writing e-mails and worried he might oversell an item if his stock and inventory data was out-of-date. Keep reading and learn how Oliver turned his business problems into solutions.

Meet Oliver: a small business owner with a comically cute sense of style!

As long as he could remember, Oliver loved drawing cartoons. Over the years, he sketched dozens of unique characters and amassed more designs than he knew what to do with. That is, until he began printing his graphics on t-shirts and handing them out to friends. The gifts were a hit! Everyone loved his sense of style and one-of-a-kind cartoons. It didn't take long for him to write up a business plan and turn his passion for art into an online business.

In our team of Glocal Heroes, he is the most exceptional. At lightning speed, Shopshifter is able to create highly modern and appealing online stores from scratch. Learn more about his superpowers in this blog!

The impact of reviews and ratings on the path to purchase is so pronounced that it has even become the topic behind scientific research. A relevant study conducted by UCL points to the importance of not only collecting and displaying reviews, but also doing so in high quantities. The study went on to prove that the greater the number of ratings aggregated, the higher the perceived value, and the more likely that the impression of prospective buyers would conform to the average rating.

You see it from the corner of your eye: the iridescent flash. You look around the somewhat antiquated store and it changes in the blink of an eye. Its new appearance grabs your attention and doesn’t let go. Suddenly everything seems to shine in a new light.

Amazon is blazing the trail for personalised recommendations. Their homepage features items that customers are likely to enjoy based on previous purchases and items from their wish lists. Modern technology makes it easy to personalise websites so that customers see individual product recommendations. Even small and medium-sized stores can easily add such features to their websites and begin responding to their customers' individual wishes and needs. The following tips help you give better recommendations - and thus improve your conversion rate.

Customers often rely on their gut feeling when deciding which store to purchase an item in. But this doesn't mean that your business' success is simply a game of chance. Customers will associate your store's design - its look & feel - with specific emotions. A good design can also improve your store's usability and ensure that customers have a positive shopping experience. We want to inspire you with five of the hottest web design trends in e-commerce.

All sellers hope that their store will be listed in the first few results on search engines. After all, customers are more likely to click on the first few results when searching for a solution to their problem. This article provides sellers with a few simple tips and tricks for using search engine optimisation (SEO) to improve their store's ranking and make their products more visible.

The trend is unmistakable: two thirds of all online purchases are made on mobile devices. Sellers can help keep their customers satisfied by using a responsive design for all mobile devices. The following tips help you improve your online store's usability and increase your business' long-term success.