6 must-have features for your online store in 2016

Foto Heidi Pfannes
21.01.2016 13:00
from Heidi Pfannes

Are you ready to take your online store to the next level? We've created a list of top features to make your store even more successful. Use these tips to make the most of your system in 2016.

6 Features

1. Responsive design

Mobile Commerce has become a powerful shopping trend. Nowadays, two thirds of all online purchases are made on smartphones. Use a responsive web design like Callisto Light 3 to ensure that your online store is displayed correctly on all mobile devices.

2. Daily offers

Use flash sales or live shopping offers to highlight a different item every day and entice visitors to purchase the item at a reduced sale price. This indispensable function has been part of the plentymarkets ERP system for quite a while now. This feature has proven its worth and stood the test of time, which is why we think it is worth mentioning again. Sellers find it worthwhile to offer items at a reduced price because live shopping sales bring new customers into the store and often result in customers buying other non-reduced items as well. End of season sales are also a good occasion for starting flash sales.

3. Faceted search

Some customers look for very specific items and are not interested in browsing through an entire product catalogue. The faceted search makes your online store even more user-friendly. Customers can use specific criteria (facets) to narrow down their search results in the blink of an eye. The entire database is always queried when searching for a facet, which means that the results are never falsified.

4. Efficient e-mail marketing

E-mail marketing is an extremely powerful tool in e-commerce. Newsletter2Go and CleverReach are two of the most important interfaces. Customers can use the Tell-A-Friend function to send their friends an e-mail that recommends a specific item in your store.

5. Visibility on all sales channels

Use multi-channel sales to make your presence known on all major marketplaces and price comparison portals. As such, you can introduce your online store to customers on numerous platforms and broaden your reach. Make sure that your multi-channel sales run smoothly by working with a powerful software that keeps track of all of your sales activities at the same time.

6. Special tip: add product videos

Bring items in your store to life by adding images, extensive product descriptions, data sheets and even videos! Customers can use videos to take a closer look at the products they are interested in. Videos are also a way to prevent misunderstandings when customers read - or fail to read - item descriptions. They allow you to shine the spotlight on your products in a more appropriate context. You can either use the plentymarkets ERP system to embed videos or you can use the interface to the service Treepodia, which automatically turns your item images into videos.

Use these tips to provide your customers with an enjoyable shopping experience and help your online store be even more successful in 2016.



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