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Success isn't just a matter of having the right products. Nowadays, customers want to get a feel for your store and what it represents. Social networks such as Facebook are a good way to reach out to your target group and strengthen your brand image. Your goal should be to continuously improve your performance. And the first step toward improvement is finding out which posts are successful and which ones your target group ignores. Facebook comes equipped with tools to analyse such data and get the results you're looking for.

Most online stores actively participate on several social media channels - above all on Facebook, YouTube and Twitter. Stores use social media to improve customer relationships and interact with their target audience. Facebook is still the most important social network in many countries. This article teaches you what interaction rates and reach really mean, how you can interpret the raw data and how you can continuously improve your store's social media presence.

Nowadays, online stores that want to be successful in e-commerce also need to be present on social networks such as Facebook, Twitter and Instagram. While it's important to use these channels for social media marketing, it's also important to avoid careless faux pas that could damage your store's social media reputation. This article describes a few common mistakes and how to avoid them.

Successful online stores know the power of Facebook marketing. Facebook is by far the largest and most important social network in terms of its number of fans, activity and reach. But Facebook marketing needs to be done correctly. It takes more than just simply being on the platform to be successful. The following tips will help you make the most of Facebook - for your own store as well as for your customers.

Christmas comes but once a year. And every year, it seems to take many online sellers by surprise. At least, that's the impression you get from how unprepared some online sellers seem to be for the most profitable time of the year. Today, we'll teach you how to get ready for the holiday shopping season.