Black Friday is not only popular in the USA. The fourth Friday in November - the day after Thanksgiving - is also considered to be the start of the Christmas shopping season in many other countries.
Most online sellers not only sell their products in their own store but also on markets such as Amazon, eBay or Rakuten. When measuring the success of a distribution channel, most businesses only consider the revenue generated on a market and subtract the commissions. However, such a calculation leaves out important cost factors.
With more than 20 national and international payment methods, PAYONE offers the perfect preconditions for reducing checkout abandonment in your online store and optimizing your conversion rate.
Due to the Distance Selling Directive, customers have the right to cancel almost any contract they closed on the internet within two weeks (or one month). But does this right also apply to digital goods like e-books, software, etc.?