We are aware of the relevance of consulting and also make our experience available to our customers online.
Consultation as a unique selling point
Licht+Design Skapetze has mastered the art of individual online consultation. Since home and office lighting depend on several different factors such as interior design, personal taste and function, the company came up with a clever plan. They allow customers to send room plans and photos of their interior design and furniture. This helps customers easily describe their plans and it helps Skapetze offer professional consultation based on their customers' needs. The LED strip configurator is another gadget, which helps customers put together strips of LED lights according to their needs. Their online store, which includes a consultation area, has been nominated for the plenty Award twice. Customers love the concept. Their services are appreciated by private customers and companies alike – they've worked together with numerous hotels, restaurants and other businesses.
Reaching customers with plentymarkets
Along with selling products that were manufactured by other companies, Skapetze has also been selling their own brand of lighting for over 20 years. By selling their own brand, which they've named s.LUCE., the company is able to offer much lower prices. Not only do they sell their lamps in a brick and mortar store and an online store, but thanks to the multi-channel functions in plentymarkets, they also sell their lamps on numerous marketplaces. Their strategy is to sell on a wide range of platforms – Skapetze is not only active on well-known platforms but also on several, smaller marketplaces. That way, they are able to reach a wide range of customers and get their products out into the world.