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12.03.2018 09:00
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The impact of reviews and ratings on the path to purchase is so pronounced that it has even become the topic behind scientific research. A relevant study conducted by UCL points to the importance of not only collecting and displaying reviews, but also doing so in high quantities. The study went on to prove that the greater the number of ratings aggregated, the higher the perceived value, and the more likely that the impression of prospective buyers would conform to the average rating.


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