Writing a blog for your online store has lots of advantages – SEO is just one of them. And for all you sellers out there who are looking for an easy-to-use blog system with lots of practical features, the plentyMarketplace has a new plugin that is both simple and genius!
Keep reading to learn how your shop can benefit from a blog and how to integrate a Wordpress blog in your system with just a few easy clicks.
Shopping as a lifestyle concept? The internet is abuzz with day-to-day examples, such as customers who choose to buy organic groceries. Nowadays, people talk more about stores than they do about the products that are sold. This article analyses what the trend means for your business and how you can use it to your advantage.
Success isn't just a matter of having the right products. Nowadays, customers want to get a feel for your store and what it represents. Social networks such as Facebook are a good way to reach out to your target group and strengthen your brand image. Your goal should be to continuously improve your performance. And the first step toward improvement is finding out which posts are successful and which ones your target group ignores. Facebook comes equipped with tools to analyse such data and get the results you're looking for.
Most online stores actively participate on several social media channels - above all on Facebook, YouTube and Twitter. Stores use social media to improve customer relationships and interact with their target audience. Facebook is still the most important social network in many countries. This article teaches you what interaction rates and reach really mean, how you can interpret the raw data and how you can continuously improve your store's social media presence.
Nowadays, online stores that want to be successful in e-commerce also need to be present on social networks such as Facebook, Twitter and Instagram. While it's important to use these channels for social media marketing, it's also important to avoid careless faux pas that could damage your store's social media reputation. This article describes a few common mistakes and how to avoid them.
Most online sellers have heard about content marketing at one time or another. But many sellers do not understand how this type of marketing relates to e-commerce and they hesitate to use it for their own businesses. This article tells you what content marketing is all about. We'll explain how to use it and how it can benefit your online store.
Successful online stores know the power of Facebook marketing. Facebook is by far the largest and most important social network in terms of its number of fans, activity and reach. But Facebook marketing needs to be done correctly. It takes more than just simply being on the platform to be successful. The following tips will help you make the most of Facebook - for your own store as well as for your customers.
plentymarkets 5.1 offers two new functions that will help you to avoid 404 errors. 404 errors (page not found) can be caused easily during your daily business, e.g. by changing your product range or reorganizing your category structure.