Customers often rely on their gut feeling when deciding which store to purchase an item in. But this doesn't mean that your business' success is simply a game of chance. Customers will associate your store's design - its look & feel - with specific emotions. A good design can also improve your store's usability and ensure that customers have a positive shopping experience. We want to inspire you with five of the hottest web design trends in e-commerce.
The trend is unmistakable: two thirds of all online purchases are made on mobile devices. Sellers can help keep their customers satisfied by using a responsive design for all mobile devices. The following tips help you improve your online store's usability and increase your business' long-term success.
Some customers know exactly what they are looking for. Other shoppers may browse through categories in your online store and jump from one product to another. However, they all have one thing in common: they want the checkout process to be quick and easy once they have found what they are looking for. The term usability refers to a store's user-friendliness and to how efficiently, effectively and intuitively customers can use the store. We'll tell you what makes a store user-friendly and how you can put these qualities into practice.
It takes visitors of your online store mere seconds to judge the desirability of your products. Often, they decide based on their very first, usually visual, impressions. That is why you should not leave your online store's design to chance. Instead, a few basic principles will help you hit the ground running when you start out on your e-commerce journey. Here, we will introduce the three most important principles to get you started.
Is your store already compatible with mobile devices? If you've been thinking about when to make your store mobile-friendly, then now is a great time to get started.