from Maximilian Bochenek
Writing a blog for your online store has lots of advantages – SEO is just one of them. And for all you sellers out there who are looking for an easy-to-use blog system with lots of practical features, the plentyMarketplace has a new plugin that is both simple and genius!
Keep reading to learn how your shop can benefit from a blog and how to integrate a Wordpress blog in your system with just a few easy clicks.
How can you benefit from a blog in your online store?
A blog is a useful tool that allows you to do several different things at once. Boost your brand with valuable content that also brings your items closer to your customers. Plus, routine updates keep your regular clientele informed about your company and the products you sell. That way, you can set yourself apart from your competitors.
Customers perceive an interesting online store blog as a welcome service. Providing valuable information builds customer loyalty because those shoppers are likely to return. So what are you waiting for? Present your customers with interesting products to influence what they're going to buy and promote cross-selling items.
Last but not least, your blog is incredibly important when it comes to search engine optimisation. Every SEO advisor knows that fuelling your blog with targeted content has a positive effect on the search engine ranking of your online store.
Wordpress offers a low-cost easy-to-use blog solution with a seemingly endless range of themes. Choose from free standard templates to more sophisticated interfaces that can be customized to your own shop – there's something there for everyone. A wide variety of Wordpress plugins ensures that your Wordpress blog is equipped with special features such as an image slideshow, text scrolling or special calendar functions. Let your creativity run wild!
What is the WordpressConnector capable of?
Integrating a Wordpress blog with the WordpressConnector is easy as pie. What essentially takes place is that the plentymarkets route /blog is linked to the Wordpress URL. And suddenly your online store takes on a new sheen.
Developed as a plentymarkets plugin by Faschingshop24, the WordpressConnector is available for a one-time fee of € 49.99 on the plentyMarketplace. And with only a few clicks, you can integrate it in your plentymarkets system.
Pro tip for Ceres users:
To display your most recent Wordpress blog posts directly on your online store's homepage, it makes sense to combine your WordpressConnector with the WPLatestPosts plugin by Frontend Studios. That way, your customers remain up to date with your shop's news. This plugin is also available for a one-time fee of € 49.99 on the plentyMarketplace.
So is that end of the plentymarkets blog?
Of course not! The WordpressConnector will not replace the blog system integrated in plentymarkets. If you want to continue using the blog integrated in plentymarkets, feel free to do so as it will continue to evolve in the future.