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When selling online the content of your packages is not the only thing that is important. Your shipment´s packaging also plays a major role and fulfils several functions at once. We will introduce you to the most fundamental and relevant functions and show you how you can optimize your packaging in a way that it has a positive influence on your store.
Quality packaging: advantages for both sides
With parcels, the first impression is very important. The packaging must correspond to the product sold. Expensive luxury goods for instance demand a top-quality packaging. Especially the size and form of the packaging need to match the item. Choosing the packaging according to the size of the product can help you lower your costs and of course ensure that the shipment arrives safely at the customer. Regardless of the item's value, its packaging should be durable. After all, damages caused during transport are the main reason for return. If a product is damaged, the customer is probably angry and annoyed because he or she has to make an additional effort to return it, which for you as the merchant means that unnecessary extra costs can arise. The right packaging is the icing on the cake when it comes to completing your customer's shopping experience - and it helps to turn one time customers into regular customers. Remember: Your customer's shopping experience does not end with clicking on "Purchase now", but with receiving the product.
Furthermore, your customers will be pleased if packages are easy to open and to dispose of. Use bubble wrap for fragile products and antistatic packaging materials for eletronic devices. Often times, small envelopes are sufficient to ship small products in. Most shipping service providers will happily give you advice on the right packaging materials.
Packaging: strong brands and ecology
Every time a shipment arrives at its destination, it resembles the merchant similar to how his or her business card would. Therefore, the corporate design of your store should be visible on the package. Use subtle but noticeable design on the packaging to make your brand known and recognizable. Small individual gifts, such as a personal greeting card or a personal coupon, help to increase your customer's loyalty.
Packages that match the size of their content are environmentally friendly, which is increasingly important to customers. Packages that contain only very little air are smaller in volume, and therefore more of them can be packed in one truck, which in turn reduces CO2 emissions. Ask shipping service providers for advice to find the best solution for your store.
Always consider that the packaging is an important part of the contact experience your customer has with you. To sum it up - quality packaging can help you satisfy your customers and make your brand known. If done right, your packaging can even be environmentally-friendly. If you stick to these points, they can help you turn a first time customer into a regular customer and boost your store's success.