from Maximilian Bochenek
It's a beautiful, sunny day outside – and it's beginning to look a lot like Christmas! Gingerbread cookies are appearing on supermarket shelves and sellers are starting to prepare for Christmas. For good reason: the holiday shopping season is the most profitable time to be in e-commerce. This article gives you several practical tips that will help you gear up for the peak selling season of 2017.
1. Help your customers buy gifts
Potential customers are likely to browse through entire product categories while looking for hot deals and meaningful gifts. If an item seems promising, then it's often saved as a favourite (assuming such a service is offered) or it's placed directly in the customer's shopping cart – where it's typically forgotten. By reminding customers of items that they saved as favourites or placed in their shopping cart, you simultaneously remind customers of your product portfolio. Reminder e-mails are also a good way to highlight additional cross-selling items and thus help customers find the perfect gift for their loved ones.
2. Improve your visibility on marketplaces
Online marketplaces like Amazon are the place to be during the holiday shopping season. They do lots of business at this time of year since customers can find multiple gifts with very little effort. Keep this in mind and focus on Amazon SEO so that your products rank at the top of search results. The more you plan ahead of time, the more successful you will be on marketplaces.
3. Get ready for Black Friday and Cyber Monday
These popular shopping events have spread from the USA to Europe over the past few years and they have been gaining popularity ever since. Customers use these discounts to start searching for inexpensive Christmas gifts. If you offer particularly competitive deals, then you're sure to see a large influx of customers on these days. Prepare your store for the increase in traffic by working with a powerful server. Along with its many other advantages, AWS offers you flexible hosting, which intelligently meets your needs at any time. This protects your store from crashes and long loading times on particularly busy days during the holiday shopping season.
4. Offer an exchange service
Christmas is a time for exchanging gifts - in every sense of the word. When buying gifts in your store, customers are likely to place emphasis on convenient return options. Make sure to offer a reliable and above all free exchange and return service, so that you can meet your customers' expectations.
5. Switch to plentymarkets 7
Want your holiday selling season to benefit from a fast system, a wide range of marketplaces and state-of-the-art plugins? Then switch to plentymarkets 7 as soon as possible! Switch early so that you can concentrate on making sales while your business is running at full speed. Our team is happy to help you update your system.
We wish you a happy holiday shopping season!